Is it ultra-processed?
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Cereal flakes with fruits, from least to most processed

We track 27 cereal flakes with fruits, 63% of them ultra-processed. The least processed is sultana bran flakes.

What makes cereal flakes with fruits ultra-processed

The signs of ultra-processing found most often, and the share of cereal flakes with fruits that contain each:

Processed food (10)

  1. 1 sultana bran flakes Marks & Spencer · 500 g 3
  2. 2 Flingor Med bär Garant · 275g 3
  3. 3 Fruit & fibre flakes Freee 3
  4. 4 Special K Red Berries Special K · 330 g 3
  5. 5 Red Fruit Benefit Harvest Morn · 375g 3
  6. 6 Saltana Bran Morrisons · 500g 3
  7. 7 Red Fruits Special Flakes Asda 3
  8. 8 Low Fat Red Fruit Special Flakes Rice & Wholewheat Tesco · 375g 3
  9. 9 kellogs fruit and fibre Kellogg's 3
  10. 10 Wholegrain Fruit & Fibre Sainsbury's · 750g 3

Ultra-processed food (17)

  1. 11 Fruit & Fibre Harvest Morn · 750g 4
  2. 12 Sultana Bran Kellogg's · 420 g 4
  3. 13 Fruit & fibre Lidl · 750 g 4
  4. 14 Fruit & Fibre Flakes M&S Food · 500g 4
  5. 15 Fruit & Fibre Fruity Crunch Tesco · 750 g 4
  6. 16 Fruit'n Fibre Kellogg's · 700g 4
  7. 17 Kelloggs fruit’n fibre cereal Kellogg's · 375g 4
  8. 18 Special Red Berries Kellogg's 4
  9. 19 Fruit & Fibre Coop · 500g 4
  10. 20 Fruit & Fiber Asda · 750 g 4
  11. 21 Fruit & Fibre Wheat Flakes Waitrose · 750g 4
  12. 22 Fruit and Fibre Morrisons · 750 g 4
  13. 23 Wholegrain sultana bran Waitrose 4
  14. 24 Fruit and Fibre Waitrose 4
  15. 25 Honey Bunches of Oats with Real Strawberries Post · 11oz 4
  16. 26 Country Crisp Blueberry Crumble Jordans 4
  17. 27 Light'n'Tasty Sanitarium · 525g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.