Is it ultra-processed?
Menu

Is M&S Food Fruit & Fibre Flakes ultra-processed?

500g Cereal flakes with fruits Sold in the United Kingdom

Pack of M&S Food Fruit & Fibre Flakes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 23 ingredients
  • No additives
  • Nutri-Score C

Less processed cereal flakes with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheatflakes 75%, Raisins 14%, Sugar, Dried Banana 6% (Banana, Coconut Oil, Sugar, Banana Flavouring), Coconut Chips 3%, Malted Barley Extract, Dried Apple, Roasted Nibbed Hazelnuts, Almonds, Salt, Niacin, Iron, Pantothenic Acid, Thiamin, Riboflavin, vitamins, vitamin B6, Folic Acid, Vitamin B12

As written on the pack

Wholegrain Wheatflakes (75%), Raisins (14%), Sugar, Sweetened Dried Banana Chips (6%) (Banana, Coconut Oil, Sugar, Banana Flavouring), Toasted Coconut Chips (3%), Malted Barley Extract, Dried Apple Slices, Roasted Nibbed Hazelnuts, Roasted Nibbed Almonds, Salt, Niacin, Iron, Pantothenic Acid, Thiamin, Riboflavin, Vitamin B6, Folic Acid, Vitamin B12

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 14th. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 29310562, last edited 12 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.