Is it ultra-processed?
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Is Waitrose Fruit and Fibre ultra-processed?

Cereal flakes with fruits Sold in the United Kingdom and France

Pack of Waitrose Fruit and Fibre

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 36 ingredients
  • 6 additives
  • Nutri-Score D

Less processed cereal flakes with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flakes 72% (wheat, sugar, barley malt extract, salt, iron, Vitamin E, Antioxidant (ascorbyl palmitate, alpha-tocopherol), niacin, Emulsifier mono- and diglycerides of fatty acids, pantothenic acid, vitamins, vitamin B12, Vitamin D, Thiamin, vitamin B1, folic acid, citric acid, riboflavin, Vitamin B6), mixed fruf 28%, nuts 28% (raisins, dried banana (banana, coconut oil, sugar, flavouring), coconut, apple (apple, preservative), chopped hazelnuts), including cereals containing gluten

Additives: E220 Sulphur dioxide , E304 Fatty acid esters of ascorbic acid , E304i Ascorbyl palmitate , E307 Alpha-tocopherol , E330 Citric acid , E471 Mono- and diglycerides of fatty acids

Also detected, but not matched to one ingredient: E471 Mono- and diglycerides of fatty acids.

As written on the pack

TOASTED WHEAT FLAKES (72%) (wholegrain wheat, sugar, barley malt extract, salt, iron, Vitamin E, Antioxidant ascorbyl palmitate and alpha-tocopherol, niacin, Emulsifier mono - and diglycerides of fatty acids, pantothenic acid, Vitamin B12, Vitamin D, Thiamin (B1), folic acid, citric acid, riboflavin, Vitamin B6), MIXED FRUF & NUTS (28%) (raisins, DRIED BANANA (banana, coconut oil, sugar, flavouring), dried coconut, DRIED SLICED APPLE (apple, preservative sulphur dioxide), roasted chopped hazelnuts) ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in bold. May also contain nuts, peanuts and milk,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 24th. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000169081914, last edited 9 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.