Is it ultra-processed?
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Is Harvest Morn Red Fruit Benefit ultra-processed?

375g Cereal flakes with fruits Sold in the United Kingdom and Ireland

Pack of Harvest Morn Red Fruit Benefit

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 20 ingredients
  • No additives
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice 46%, wheat 36%, sugar, barley 5.1%, fruits 4.5% (sour cherries, strawberries, sunflower oil), barley malt extract, barley malt flour, salt, ferrous fumerate, niacin, pantothenic acid, riboflavin, vitamins, vitamin b6, thiamin, folic acid, vitamin b12

As written on the pack

rice (46%), wholegrain wheat (36%), sugar, whole grain barley (5.1%), freeze dried fruits (4.5%) (sour cherries, strawberries, sunflower oil), barley malt extract, barley malt flour, salt, ferrous fumerate, niacin, pantothenic acid, riboflavin, vitamin b6, thiamin, folic acid, vitamin b12

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 5th. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600248585, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.