Is it ultra-processed?
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Is Asda Red Fruits Special Flakes ultra-processed?

Cereal flakes with fruits Sold in the United Kingdom

Pack of Asda Red Fruits Special Flakes

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 23 ingredients
  • No additives
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice 70%, Wheat 23%, Sugar, Fruit 5% (Cherry, Strawberry), Barley Malt Extract, Salt, Niacin (B3), Iron, Pantothenic Acid (B5), Vitamin B12, vitamins, vitamin D2, Thiamin, vitamin B1, Riboflavin, vitamin B2, Folic Acid, vitamin B9, Vitamin B6

As written on the pack

Rice (70%), Wholegrain Wheat (23%), Sugar, Freeze Dried Fruit (5%) [Cherry, Strawberry], Barley Malt Extract, Salt, Niacin (B3), Iron, Pantothenic Acid (B5), Vitamin B12, Vitamin D2, Thiamin (B1), Riboflavin (B2), Folic Acid (B9), Vitamin B6.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 7th. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054070621516, last edited 17 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.