Is it ultra-processed?
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Is Jordans Country Crisp Blueberry Crumble ultra-processed?

Cereal flakes with fruits Sold in the United Kingdom

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 32 ingredients
  • 1 additive
  • Nutri-Score C

Less processed cereal flakes with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 42% (OAT Flakes, OAT Flour), Purple Clusters 18% (OAT Flakes, Puffed Rice, Sugar, Acacia Fibre, Chicory Root Fibre, Vegetable oil (rapeseed Vegetable oil, sunflower Vegetable oil)), Concentrates (Blueberry, Carrot), Cane Molasses, Natural Flavouring, Sugar, BARLEY Flakes, Blueberry 7% (Blueberries, Glucose Syrup, Dextrose, Natural Flavouring, Acidity Regulator (Citric Acid)), Vegetable Oil (rapeseed Vegetable Oil, sunflower Vegetable Oil), Rice Flour, Desiccated Coconut, Natural Flavouring

Additives: E330 Citric acid

As written on the pack

Wholegrain Cereals (42%) (OAT Flakes, OAT Flour), Purple Clusters (18%) (Wholegrain OAT Flakes, Puffed Rice, Sugar, Acacia Fibre, Chicory Root Fibre, Vegetable oil (rapeseed and sunflower in varying proportions), Concentrates (Blueberry, Carrot), Cane Molasses, Natural Flavouring), Sugar, BARLEY Flakes, Sweetened Blueberry Pieces (7%) (Blueberries, Glucose Syrup, Dextrose, Natural Flavouring, Acidity Regulator (Citric Acid)), Vegetable Oil (rapeseed and sunflower in varying proportions), Rice Flour, Desiccated Coconut, Natural Flavouring.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 26th. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5010477365934, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.