Is it ultra-processed?
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Is Tesco Fruit & Fibre Fruity Crunch ultra-processed?

750 g Cereal flakes with fruits Sold in the United Kingdom

Pack of Tesco Fruit & Fibre Fruity Crunch

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • No additives
  • Nutri-Score C

Less processed cereal flakes with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flakes 73%, wheat, sugar, barley malt extract, salt, iron, vitamins, vitamin e, niacin, pantothenic acid, vitamin b12, vitamin d, thiamin, folic acid, riboflavin, vitamin b6, mixed fruits 26% (raisins, dried bananas, banana, coconut oil, sugar, flavouring), coconut, dried apple, hazelnut 1%

As written on the pack

toasted wheat flakes (73%) [wheat, sugar, barley malt extract, salt, iron, vitamin e, niacin, pantothenic acid, vitamin b12, vitamin d, thiamin, folic acid, riboflavin, vitamin b6], mixed fruits (26%) (raisins, sweetened dried bananas [banana, coconut oil, sugar, flavouring), toasted coconut, dried apple), hazelnut (1%),

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 15th. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000119684257, last edited 3 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.