Is Morrisons Fruit and Fibre ultra-processed?

750 g Cereal flakes with fruits Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

29 ingredients
1 additive
Nutri-Score C

Less processed cereal flakes with fruits

Special K Red Berries Special K 20 ingredients · no additives NOVA group 3
Low Fat Red Fruit Special Flakes Rice & Wholewheat Tesco 24 ingredients · no additives NOVA group 3
Red Fruit Benefit Harvest Morn 20 ingredients · no additives NOVA group 3
Wholegrain Fruit & Fibre Sainsbury's 26 ingredients · 1 additive NOVA group 3

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wholewheat 70%, Raisins 17%, Sugar (processing marker), Banana 7% (banana, coconut oil (processing marker), sugar (processing marker), flavouring (ultra-processing marker)), Coconut chips 3%, Malted barley extract, Dried apple 1.5% (dried apple, preservative (processing marker)), nuts 1.5% (hazelnuts, almonds), Salt (processing marker), Niacin, Iron, Pantothenic acid (B5), Thiamin (B1), Riboflavin (B2), vitamins, vitamin B6, Folic acid, Vitamin B12

Additives: E220 Sulphur dioxide

As written on the pack

Wholewheat (70%), Raisins (17% ) , Sugar, Banana slices (7%) (banana, coconut oil, sugar, flavouring), Coconut chips (3%), Malted barley extract, Dried apple (1.5%) (dried apple, preservative (sulphur dioxide)), Roasted nibbed nuts (1.5%) (hazelnuts, almonds), Salt, Niacin, Iron, Pantothenic acid (B5), Thiamin (B1), Riboflavin (B2), Vitamin B6, Folic acid, Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Preservative Preservatives slow spoilage by microbes.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 22nd. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

Data from this product on Open Food Facts (barcode 5010251523246, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.