Is it ultra-processed?
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Is Sainsbury's Wholegrain Fruit & Fibre ultra-processed?

750g Cereal flakes with fruits Sold in the United Kingdom

Pack of Sainsbury's Wholegrain Fruit & Fibre

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 26 ingredients
  • 1 additive
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat 67%, Sultanas 19%, Coconut Chips 3.5%, Sugar, Banana 2% (Banana, Coconut Oil, Sugar), Dried Apple pieces 2% (Apple, Salt, Citric Acid, Ascorbic Acid), Hazelnut 1%, Barley Malt Extract, Salt, Niacin, Vitamin E, Ferric Diphosphate, Pantothenic Acid, Riboflavin, vitamins, vitamin B6, Thiamin, Folic Acid, Vitamin B12

Additives: E330 Citric acid

As written on the pack

Wholegrain Wheat (67%), Sultanas (19%), Coconut Chips (3.5%), Sugar, Sweetened Banana pieces (2%) (Banana, Coconut Oil, Sugar), Dried Apple pieces (2%) (Apple, Salt, Citric Acid, Ascorbic Acid), Roasted Hazelnut pieces (1%), Barley Malt Extract, Salt, Niacin, Vitamin E, Ferric Diphosphate, Pantothenic Acid, Riboflavin, Vitamin B6, Thiamin, Folic Acid, Vitamin B12.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 10th. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 00388023, last edited 21 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.