Is it ultra-processed?
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Is Waitrose Fruit & Fibre Wheat Flakes ultra-processed?

750g Cereal flakes with fruits Sold in the United Kingdom

Pack of Waitrose Fruit & Fibre Wheat Flakes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 31 ingredients
  • No additives
  • Nutri-Score C

Less processed cereal flakes with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flakes 72% (wheat, sugar, barley malt extract, salt, niacin, vitamins, vitamin E, pantothenic acid (B5), iron, thiamin (B1), riboflavin (B2), pyridoxine (B6), folic acid, vitamin D, cobalamin (B12)), mixed fruits 26% (raisins, banana (banana, coconut oil, sugar, flavouring), coconut, apple), hazelnuts 2%

As written on the pack

Toasted wheat flakes (72%) (wholegrain wheat, sugar, barley malt extract, salt, niacin, vitamin E, pantothenic acid (B5), iron, thiamin (B1), riboflavin (B2), pyridoxine (B6), folic acid, vitamin D, cobalamin (B12)), mixed fruits (26%) (raisins, sweetened dried banana [banana, coconut oil, sugar, flavouring], dried coconut, dried sliced apple), roasted hazelnuts (2%)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 27 cereal flakes with fruits

From least to most processed, this one ranks 21st. 63% of the cereal flakes with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 27 cereal flakes with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5063210029433, last edited 30 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.