Is it ultra-processed?
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Puffed cereals, from least to most processed

We track 37 puffed cereals, 46% of them ultra-processed. The least processed is Puffed oats.

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What makes puffed cereals ultra-processed

The signs of ultra-processing found most often, and the share of puffed cereals that contain each:

Unprocessed or minimally processed (7)

  1. 1 Puffed oats Rude Health · 175g 1
  2. 2 Organic wholegrain puffed rice cereal Kallø · 225g 1
  3. 3 Puffed Wheat Morrisons · 160 g 1
  4. 4 Puffed Wheat Sainsbury's 1
  5. 5 Organic Puffed Millet Unicorn Grocery · 500 g 1
  6. 6 Ryż preparowany TBM · 90 g 1
  7. 7 Thin Brown Rice Cakes Red Rice & Quinoa Lundberg Family Farms · 6 oz 1

Processed food (13)

  1. 8 honey oats Rude health 3
  2. 9 honey spelt puffs Rude health 3
  3. 10 Kellogg's Rice Krispies Nordisk Kellogg's Norge Nuf · 375 g 3
  4. 11 Rice Snaps Lidl · 500g 3
  5. 12 Rice bubbles Kellogg's · 410 g 3
  6. 13 Crisp rice Harvest Morn · 375 3
  7. 14 Rice Pops Sainsbury's · 375g 3
  8. 15 Crisp Rice Dunnes Stores · 600g 3
  9. 16 Rice Crackles Morrisons · 375 g 3
  10. 17 rice crispies Kellogg's 3
  11. 18 Rice snaps Asda · 375 3
  12. 19 Crispy Rice Toasted Rice Cereal Gluten Free Millville 3
  13. 20 Bhel Puri Haldiram's · 150 g 3

Ultra-processed food (17)

  1. 21 Koala Crisp Organic Nature's Path EnviroKidz · 325 gramos 4
  2. 22 Kellogg's Coco Pops 375g Nordisk Kellogg's Norge Nuf 4
  3. 23 Kina Salty Snacks Fazer · 170 g 4
  4. 24 Frosted Mini Wheats Original Whole Grain Cereal Kellogg's · 24 oz 4
  5. 25 Rice Krispies Kellogg's · 560 grammes 4
  6. 26 Rice Snaps Crownfield · 500 g 4
  7. 27 Tiny Fruity Cuties Cereal Trader Joe's · 16 oz 4
  8. 28 coco pops Kellogg's · 420g 4
  9. 29 Chocó Harvest Morn · 375 g 4
  10. 30 Corn Pops! Kellogg's · 515 g 4
  11. 31 Monster Wheat Puffs Honey Monster · 520 g 4
  12. 32 Sweetened Naturally & Artificially Flavored Rice Cereal with Real Cocoa Cocoa Pebbles · 311g 4
  13. 33 CHOCO POPS toasted puffed rice cereal fortified with vitamins and iron with cocoa M&s Food 4
  14. 34 Choco Rice Pops Sainsbury's · 375g 4
  15. 35 Honey Hoops Asda 4
  16. 36 Frosted Oat Cereal With Marshmallows Lucky Charms · 48 g / 1.7 OZ 4
  17. 37 Lucky Charms Lucky Charms · 297 g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.