Is it ultra-processed?
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Is Kellogg's rice crispies ultra-processed?

Puffed rice Sold in the United Kingdom and Ireland

Pack of Kellogg's rice crispies

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 19 ingredients
  • No additives
  • Nutri-Score C

Less processed puffed rice

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

toasted rice cereal fortified with vitamins, iron, ingredients (Rice), sugar, salt, barley malt extract, niacin, iron, vitamins, vitamin B6, riboflavin, thiamin, folic acid, vitamin D, vitamin B12, from other cereals, Best before (see top)

As written on the pack

(EN) TOASTED RICE CEREAL FORTIFIED WITH VITAMINS AND IRON. INGREDIENTS: Rice, sugar, salt, barley malt extract, niacin, iron, vitamin B6, riboflavin, thiamin, folic acid, vitamin D, vitamin B12. For allergens see ingredients highlighted in bold. May contain gluten from other cereals. Best before: see top.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 15 puffed rice

From least to most processed, this one ranks 8th. 40% of the puffed rice here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 15 puffed rice, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5059319024165, last edited 29 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.