Is M&s Food CHOCO POPS toasted puffed rice cereal fortified with vitamins and iron with cocoa ultra-processed?

Puffed rice Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Glucose
Glucose syrup
E471 Mono- and diglycerides of fatty acids

19 ingredients
1 additive
Nutri-Score C

Less processed puffed rice

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice, Sugar (processing marker), Glucose Syrup (ultra-processing marker), Cocoa Powder 3%, Fat Reduced Cocoa Powder, Barley Malt Extract, Salt (processing marker), e471 (ultra-processing marker), Flavouring (ultra-processing marker), Niacin, Iron, Thiamin, Pantothenic Acid, Riboflavins, vitamins, vitamin B6, Folic Acid, Vitamin D, Vitamin B12

Additives: E471 Mono- and diglycerides of fatty acids

As written on the pack

Rice, Sugar, Glucose Syrup, Cocoa Powder (3%), Fat Reduced Cocoa Powder, Barley Malt Extract (contains Gluten), Salt, Emulsifier: E471, Flavouring, Niacin, Iron, Thiamin, Pantothenic Acid, Riboflavins, Vitamin B6, Folic Acid, Vitamin D, Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 15 puffed rice

From least to most processed, this one ranks 14th. 40% of the puffed rice here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 15 puffed rice, least processed first

About this information

Data from this product on Open Food Facts (barcode 29309184, last edited 5 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.