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Is Cocoa Pebbles Sweetened Naturally & Artificially Flavored Rice Cereal with Real Cocoa ultra-processed?

311g Puffed cereals Sold in the United States, Germany and Mexico

Pack of Cocoa Pebbles Sweetened Naturally & Artificially Flavored Rice Cereal with Real Cocoa

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • 2 additives
  • Nutri-Score E

Less processed puffed cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice, sugar, canola, soybean oil, cocoa, salt, contains 1% and less of (caramel color), natural and artificial flavor, bht added to preserve freshness, vitamins, minerals (niacinamide (vitamin b3)), reduced iron, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin, folic acid, vitamins, vitamin d3, vitamin b12

Additives: E150c Ammonia caramel , E321 Butylated hydroxytoluene

Also detected, but not matched to one ingredient: E150c Ammonia caramel.

As written on the pack

rice, sugar, canola and/or soybean oil, cocoa (processed with alkali), salt, contains 1% or less of: caramel color, natural and artificial flavor, bht added to preserve freshness, vitamins and minerals: niacinamide (vitamin b3), reduced iron, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d3, vitamin b12,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E150c Ammonia caramel Ammonia caramel is a brown colour made by heating sugars with ammonia compounds.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Cocoa An ingredient mostly produced industrially and rarely used in home kitchens.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 37 puffed cereals

From least to most processed, this one ranks 32nd. 46% of the puffed cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 37 puffed cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0884912129512, last edited 8 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.