Is Asda Honey Hoops ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 37 ingredients
- 3 additives
- Nutri-Score D
Less processed extruded cereals
Ingredients
Ultra-processing Processing
flour 59% (oat flour, wheat flour), sugar (processing marker), wheat starch (processing marker), maltodextrin (ultra-processing marker), oat bran, blended honey 4%, fortified wheat flour (wheat flour, calcium carbonate, iron, niacin (b3), thiamin (b1)), raising agents (potassium carbonates, sodium carbonates), salt (processing marker), flavouring (ultra-processing marker), colour (ultra-processing marker) (paprika extract (ultra-processing marker)), vitamin and mineral mix (niacin (b3), iron, riboflavin (ultra-processing marker) (b2), thiamin (b1), vitamin d), including cereals containing gluten, flavours (ultra-processing marker), hydrogenated fat (ultra-processing marker), nutrition we suggest this product provides 18 servings typical values per per 100g 30g per 30g serving with 125ml semi, skimmed milk energy kj 1622 487 733 energy kcal 383 115 174 fat
Additives: E101 Riboflavin , E101i Riboflavin , E160c Paprika extract
As written on the pack
wholegrain flour (59%) [oat flour, wholegrain wheat flour], sugar, wheat starch, maltodextrin, oat bran, blended honey (4%), fortified wheat flour [wheat flour, calcium carbonate, iron, niacin (b3), thiamin (b1)], raising agents (potassium carbonates, sodium carbonates), salt, flavouring, colour (paprika extract), vitamin and mineral mix [niacin (b3), iron, riboflavin (b2), thiamin (b1), vitamin d]. allergy advice! for allergens, including cereals containing gluten, see ingredients in bold. may also contain traces of milk. no artificial colours, flavours or hydrogenated fat. nutrition we suggest this product provides 18 servings typical values per per 100g 30g per 30g serving with 125ml semi - skimmed milk energy kj 1622 487 733 energy kcal 383 115 174 fat 3.6g 1.1g 3.1g
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E101 Riboflavin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Hydrogenated fat An ingredient mostly produced industrially and rarely used in home kitchens.
- Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
3 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
Among 373 extruded cereals
From least to most processed, this one ranks 337th. 64% of the extruded cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5054781527534, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.