Is Kellogg's Rice bubbles ultra-processed?

410 g Puffed rice Sold in Australia, New Zealand and France

It's processed, but not ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Whole foods combined with:

Salt
Sugar

12 ingredients
No additives
Nutri-Score D

Less processed puffed rice

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

white rice 91%, sugar (processing marker), salt (processing marker), barley malt extract, minerals (iron, zinc oxide), vitamins, niacin, riboflavin, vitamin B6, folate

As written on the pack

Whole white rice (91%), sugar, salt, barley malt extract, minerals (iron, zinc oxide), vitamins (niacin, riboflavin, vitamin B6, folate)

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 15 puffed rice

From least to most processed, this one ranks 5th. 40% of the puffed rice here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 15 puffed rice, least processed first

About this information

Data from this product on Open Food Facts (barcode 9310055537392, last edited 9 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.