Is Nestlé curiously cinnamon ultra-processed?

375g Extruded cereals Sold in the United Kingdom and France

Pack of Nestlé curiously cinnamon

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 27 ingredients
  • 5 additives
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat 37.3%, Rice Flour 28.1%, Sugar (processing marker), Sunflower Oil (processing marker), Glucose Syrup (ultra-processing marker), Calcium Carbonate, Maize Starch (processing marker), Salt (processing marker), Cinnamon 0.3%, Emulsifier (ultra-processing marker) (Sunflower Lecithin (ultra-processing marker)), Antioxidant (Tocopherols), Barley Malt, Natural Flavouring (ultra-processing marker), Colour (ultra-processing marker) (Annatto Norbixin (ultra-processing marker)), Iron, vitamins, vitamin B3, vitamin B5, vitamin D, vitamin B6, vitamin B1, vitamin B2, vitamin B9, including cereals containing gluten

Additives: E160b Annatto , E160bii Annatto norbixin , E306 Tocopherol-rich extract , E322 Lecithins , E322i Lecithin

As written on the pack

Whole Grain Wheat (37.3%), Rice Flour (28.1%), Sugar, Sunflower Oil, Glucose Syrup, Calcium Carbonate, Maize Starch, Salt, Cinnamon (0.3%), Emulsifier: Sunflower Lecithin, Antioxidant: Tocopherols, Roasted Barley Malt Extract, Natural Flavouring, Colour: Annatto Norbixin, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in bold. May also contain Milk, Peanuts and other Nuts.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 354th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5011476102131, last edited 25 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.