Is Kellogg's Krave choco hazelnut imp ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 38 ingredients
- 8 additives
- Nutri-Score E
Less processed extruded cereals
Ingredients
Ultra-processing Processing
uk rl mixed cereal pillows containing a chocolate, hazelnut filling, with vitamins, ingredients (cereal flours 53%, wheat), oat, rice, chocolate, hazelnut filling (sugar (processing marker), vegetable oils (processing marker) (palm vegetable oils, sunflower vegetable oils, rapeseed vegetable oils), glucose syrup (ultra-processing marker), chocolate 4%, sugar (processing marker), cocoa mass), fat reduced cocoa powder, milk whey powder (ultra-processing marker), skimmed milk powder hazelnuts 1%, sunflower lecithin (ultra-processing marker), natural flavouring) sugar, salt (processing marker), annatto norbixin (ultra-processing marker), carotenes (ultra-processing marker), ascorbyl palmitate, alpha tocopherol, vitamins, riboflavin, thiamin, vitamin b6, vitamin b12, from other cereals, other nuts, best before (see top)
Additives: E160a Carotene , E160b Annatto , E160bii Annatto norbixin , E304 Fatty acid esters of ascorbic acid , E304i Ascorbyl palmitate , E307 Alpha-tocopherol , E322 Lecithins , E322i Lecithin
As written on the pack
uk rl mixed cereal pillows containing a chocolate and hazelnut flavoured filling, fortified with vitamins. ingredients: cereal flours (53%) (wheat, oat, rice), chocolate and hazelnut flavoured filling(sugar, vegetable oils(palm, sunflower, rapeseed), glucose syrup, chocolate (4%) { sugar, cocoa mass), fat reduced cocoa powder, milk whey powder, skimmed milk powder hazelnuts (1%), emulsifier(sunflower lecithin), natural flavouring) sugar, salt, colours(annatto norbixin, carotenes), antioxidants (ascorbyl palmitate, alpha tocopherol). vitamins: riboflavin, thiamin, vitamin b6, vitamin b12. for allergens see ingredients highlighted in bold. may contain gluten from other cereals, other nuts. best before: see top.
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
- E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
- Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
- Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
3 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Salt Salt, added for taste and preservation.
- Sugar Sugar refined from sugar cane or beet.
- Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Among 26 filled cereals
From least to most processed, this one ranks 12th. 100% of the filled cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5059319015200, last edited 24 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.