Is it ultra-processed?
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Is Kellogg's Krave ultra-processed?

298 g Filled cereals Sold in Canada

Pack of Kellogg's Krave

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 33 ingredients
  • 6 additives
  • Nutri-Score D

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Chocolate filling (sugar, vegetable oil, milk ingredients, cocoa, chocolate, soy lecithin, palm oil, natural flavour), Sugar, oat flour, whole wheat flour, Rice flour, Cocoa, Corn bran, Oat hull fibre, Salt, Modified palm oil, Natural flavour, Caramel, Allura red, Tartrazine, Brilliant blue FCF, Sunset yellow FCF, Vitamins, minerals (iron, thiamine hydrochloride, niacinamide, zinc oxide, D-calcium pantothenate, pyridoxine hydrochloride, folic acid)

Additives: E102 Tartrazine , E110 Sunset yellow FCF , E129 Allura red , E133 Brilliant blue FCF , E322 Lecithins , E322i Lecithin

As written on the pack

Chocolate flavoured filling (sugar, vegetable oil, modified milk ingredients, cocoa, unsweetened chocolate, soy lecithin, palm oil, natural flavour), Sugar, Whole grain oat flour, Whole grain whole wheat flour, Rice flour, Cocoa, Corn bran, Oat hull fibre, Salt, Modified palm oil, Natural flavour, Caramel, Allura red, Tartrazine, Brilliant blue FCF, Sunset yellow FCF, Vitamins and minerals (iron, thiamine hydrochloride, niacinamide, zinc oxide, D-calcium pantothenate, pyridoxine hydrochloride, folic acid)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E102 Tartrazine Tartrazine is a synthetic yellow azo dye (FD&C Yellow No. 5 in the US).
  • E110 Sunset yellow FCF Sunset yellow FCF is a synthetic orange azo dye (FD&C Yellow No. 6 in the US).
  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk An ingredient mostly produced industrially and rarely used in home kitchens.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 26 filled cereals

From least to most processed, this one ranks 16th. 100% of the filled cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 26 filled cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0064100146228, last edited 22 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.