Is Kwality Multi Grain Choco Flakes ultra-processed?

18g Filled cereals Sold in the United Kingdom and India

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Glucose
E150d Sulphite ammonia caramel
E170 Calcium carbonates

19 ingredients
4 additives

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Multigrain Flour 69% (Wheat Flour (Atta), Ragi, Rice, Corn Flour), Sugar (processing marker), Cocoa Solids, Glucose (ultra-processing marker), e170i (ultra-processing marker), Iodised Salt (processing marker), Refined Palm Oil, Vitamin Premix, e320, contains permitted natural colour (e150d (ultra-processing marker)), natural flavours (ultra-processing marker), added natural flavouring substance-chocolate, vanilla

Additives: E150d Sulphite ammonia caramel , E170 Calcium carbonates , E170i Calcium carbonate , E320 Butylated hydroxyanisole (bha)

As written on the pack

Multigrain Flour 69% (Wheat Flour (Atta), Ragi Flour, Rice, Corn Flour), Refined Sugar, Cocoa Solids, Liquid Glucose, Anticaking Agent (INS 170i), Iodised Salt, Non Hydrogenated Refined Palm Oil, Vitamin Premix, and Antioxidant (INS 320). CONTAINS PERMITTED NATURAL COLOUR (INS 150d) AND NATURAL FLAVOURS (ADDED NATURAL FLAVOURING SUBSTANCE-CHOCOLATE, VANILLA

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E150d Sulphite ammonia caramel Sulphite ammonia caramel is the dark brown colour in colas and many sauces, made by heating sugars with sulphite and ammonia compounds.
E170 Calcium carbonates Calcium carbonate is chalk.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 26 filled cereals

From least to most processed, this one ranks 7th. 100% of the filled cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 26 filled cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 8906014901857, last edited 26 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.