Is it ultra-processed?
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Is Kellogg's Krave Chocolate ultra-processed?

Filled cereals Sold in the United States and France

Pack of Kellogg's Krave Chocolate

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 34 ingredients
  • 2 additives
  • Nutri-Score E

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

chocolate filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, oat flour, rice flour, contains 2% and less of brown sugar syrup, corn bran, oat fiber, salt, palm oil, natural flavor, beta-carotene for color, annatto extract color, vitamins, minerals (reduced iron), vitamin b1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamins, vitamin b6, pyridoxine hydrochloride, folic acid, vitamin d3

Additives: E322 Lecithins , E322i Lecithin

As written on the pack

chocolate flavored filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, whole grain oat flour, rice flour, contains 2% or less of brown sugar syrup, corn bran, oat fiber, salt, palm oil, natural flavor, beta-carotene for color, annatto extract color, vitamins and minerals: reduced iron, vitamin b1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin d3,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 26 filled cereals

From least to most processed, this one ranks 6th. 100% of the filled cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 26 filled cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0038000199240, last edited 12 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.