Is it ultra-processed?
Menu

Is Harvest Morn Choco Pillows ultra-processed?

Filled cereals Sold in the United Kingdom

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 35 ingredients
  • 1 additive
  • Nutri-Score D

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Chocolate Flavoured Filling with Hazelnut (Sugar, Vegetable Oils (Rapeseed Oil), Palm Oil, fat reduced cocoa powder 7%, hazelnuts 3.5%, Emulsifier (Lecithins), Cocoa Butter, Flavouring), Sugar, Wheat Bran, Oat Flour, Rice Flour, Cocoa Powder, Salt, Raising Agent (Calcium Carbonate), Iron, vitamins, vitamin E, Niacin, Pantothenic Acid, Vitamin B12, Vitamin D, Thiamin, Folic acid, vitamin b6

Additives: E322 Lecithins

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Chocolate Flavoured Filling with Hazelnut [Sugar, Vegetable Oils: (Rapeseed Oil, Palm Oil), FAT REDUCED COCOA POWDER* (7%), HAZELNUTS (3.5%), Emulsifier: Lecithins; Cocoa Butter*, Flavouring], Sugar, Wheat Bran, Oat Flour, Rice Flour, Cocoa Powder*, Salt, Raising Agent: Calcium Carbonate; Iron, Vitamin E, Niacin, Pantothenic Acid, Vitamin B12, Vitamin D, Thiamin, Folic acid, vitamin b6

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 26 filled cereals

From least to most processed, this one ranks 5th. 100% of the filled cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 26 filled cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4061464632318, last edited 12 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.