Is Kellogs froot loops box ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- Flavouring
- Modified starch
- Vegetable fiber
- E110 Sunset yellow FCF
- E129 Allura red
- E133 Brilliant blue FCF
- 40 ingredients
- 3 additives
Less processed extruded cereals
Ingredients
Ultra-processing Processing
corn flour blend (yellow corn flour, degerminated yellow corn flour), sugar (processing marker), wheat flour, oat flour, modified food starch (ultra-processing marker), contains 2% and less of hydrogenated vegetable oil (coconut, soybean, cottonseed), oat fiber (ultra-processing marker), salt (processing marker), soluble corn fiber (ultra-processing marker), natural flavor (ultra-processing marker), red 40 (ultra-processing marker), turmeric color, blue 1 (ultra-processing marker), yellow 6 (ultra-processing marker), annatto extract color, bht for freshness, vitamins, minerals (vitamin c (sodium ascorbate, ascorbic acid)), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamins, vitamin b1, thiamin hydrochloride, vitamin a palmitate, folic acid, vitamin b12, vitamin d3
Additives: E110 Sunset yellow FCF , E129 Allura red , E133 Brilliant blue FCF
As written on the pack
corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), sugar, wheat flour, whole grain oat flour, modified food starch, contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), oat fiber, salt, soluble corn fiber, natural flavor, red 40, turmeric extract color, blue 1, yellow 6, annatto extract color, bht for freshness, vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3,
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E110 Sunset yellow FCF Sunset yellow FCF is a synthetic orange azo dye (FD&C Yellow No. 6 in the US).
- E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
- E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
- Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
Among 373 extruded cereals
From least to most processed, this one ranks 338th. 64% of the extruded cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 0038000198861, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- General information, not medical or dietary advice. Check the pack if you have an allergy.