Is it ultra-processed?
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Is Crownfield High Protein Hoops ultra-processed?

240 g Extruded cereals Sold in the United Kingdom

Pack of Crownfield High Protein Hoops

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 20 ingredients
  • 4 additives
  • Nutri-Score A

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour 42%, Sweeteners (Maltitol Syrup), Xylitol, Wheat Gluten 22%, Fava Bean Flour 17%, Fat Reduced Cocoa Powder, Raising Agent (Calcium Carbonates), Rapeseed Oil, Salt, Natural Flavourings, vitamins, vitamin D, Thiamin, Riboflavin, Niacin, Vitamin B6, Vitamin B12, Iron

Additives: E170 Calcium carbonates , E965 Maltitol , E965ii Maltitol syrup , E967 Xylitol

As written on the pack

42% Wheat Flour, Sweeteners: Maltitol Syrup, Xylitol; 22% Wheat Gluten, 17% Fava Bean Flour, Fat Reduced Cocoa Powder, Raising Agent: Calcium Carbonates; Rapeseed Oil, Salt, Natural Flavourings, Vitamin D, Thiamin, Riboflavin, Niacin, Vitamin B6, Vitamin B12, Iron.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E170 Calcium carbonates Calcium carbonate is chalk.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • E967 Xylitol Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 339th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4335619154414, last edited 28 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.