Is Harvest Morn Craze Milk Chocolate 375g ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 36 ingredients
- 3 additives
- Nutri-Score D
Less processed extruded cereals
Ingredients
Ultra-processing Processing
oat flour 25%, sugar (processing marker), wheat flour 18%, rice flour 17%, palm oil, maltodextrin (ultra-processing marker), whole milk chocolate 4% (sugar (processing marker), cocoa butter, whole milk powder (processing marker), cocoa mass, emulsifier (ultra-processing marker) (lecithins (ultra-processing marker) (sunflower)), flavouring (ultra-processing marker)), rapeseed oil, rice flour 3%, fat reduced cocoa powder 1.5%, colour (ultra-processing marker) (carotenes (ultra-processing marker)), salt (processing marker), emulsifier (ultra-processing marker) (lecithins (ultra-processing marker) (sunflower)), antioxidant (tocopherol-rich extract), niacin, ferrous fumarate, folic acid, pantothenic acid, riboflavin, thiamin, vitamins, vitamin b6, vitamin b12, flavouring (ultra-processing marker)
Additives: E160a Carotene , E306 Tocopherol-rich extract , E322 Lecithins
As written on the pack
wholegrain oat flour (25%), sugar, wheat flour (18%), rice flour (17%), palm oil, maltodextrin, whole milk chocolate (4%) (sugar, cocoa butter, whole milk powder, cocoa mass, emulsifier: lecithins (sunflower), flavouring), rapeseed oil, wholegrain rice flour (3%), fat reduced cocoa powder (1,5%), colour: carotenes, salt, emulsifier: lecithins (sunflower), antioxidant: tocopherol-rich extract, niacin, ferrous fumarate, folic acid, pantothenic acid, riboflavin, thiamin, vitamin b6, vitamin b12, flavouring,
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
3 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Salt Salt, added for taste and preservation.
- Sugar Sugar refined from sugar cane or beet.
- Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.
Among 373 extruded cereals
From least to most processed, this one ranks 336th. 64% of the extruded cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 4088600058061, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.