Is it ultra-processed?
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Is Kellogg's Kellogs protein imp ultra-processed?

Breakfast cereals Sold in the United Kingdom

Pack of Kellogg's Kellogs protein imp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 58 ingredients
  • 8 additives
  • Nutri-Score A

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals (wholewheat 33%, rice 20%, wheat bran 5.5%), flour 4.5%, barley 3.5%, malted barley flour 1.5%, linseed 17.5%, sunflower seed cluster 17.5% (cereals (whole oats 7%, rye 1.5%, wheat flour 1.5%), sugar, protein crisp (soy protein isolate, tapioca starch, calcium carbonate, salt), rice (rice flour, corn flour, sugar), sunflower seeds, linseed modified starch, barley malt extract, sunflower oil, emulsifier (soy lecithin), natural flavourings, sodium hydrogen carbonate, ammonium hydrogen carbonate, antioxidant (tocopherol rich extract), skimmed milk powder), sugar, pumpkin seeds 3.5%, nuts 3.5% (hazelnuts, almonds), glucose syrup, barley malt extract, salt, natural flavouring, vitamins, minerals (Niacin), iron, zinc, vitamin B2 (riboflavin), vitamin B1 (thiamin), vitamins, vitamin B6, folic acid, vitamin D, vitamin B12

Additives: E14XX Modified Starch , E306 Tocopherol-rich extract , E322 Lecithins , E322i Lecithin , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E503 Ammonium carbonates , E503ii Ammonium hydrogen carbonate

Also detected, but not matched to one ingredient: E14xx Modified Starch.

As written on the pack

Cereals(wholewheat{33%}, rice{20%}, wheat bran{5.5%)}, wholemeal flour{4.5%}, barley{3.5%}, malted barley flour{1.5%}), linseed and sunflower seed cluster(17.5%)(cereals{whole oats[7%], rye[1.5%], wheat flour[1.5%]}, sugar, protein crisp(soy protein isolate, tapioca starch, calcium carbonate, salt), rice piece{rice flour, corn flour, sugar}, sunflower seeds, linseed modified starch, barley malt extract, sunflower oil, emulsifier{soy lecithin}, natural flavourings, sodium hydrogen carbonate, ammonium hydrogen carbonate, antioxidant{tocopherol rich extract}, skimmed milk powder), sugar, pumpkin seeds(3.5%), nuts(3.5%)(hazelnuts, almonds), glucose syrup, barley malt extract, salt, natural flavouring. VITAMINS & MINERALS: Niacin, iron, zinc, vitamin B2(riboflavin), vitamin B1(thiamin), vitamin B6, folic acid, vitamin D, vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1814th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5053827204569, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.