Is Joyfull Fruit & Nut Crunchy Muesli ultra-processed?

450 g Mueslis Sold in the United Kingdom

Pack of Joyfull Fruit & Nut Crunchy Muesli

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 37 ingredients
  • 9 additives
  • Nutri-Score C

Less processed mueslis

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rolled Oats 25%, Wheat Flakes 14%, Finger Millet 10%, Sorghum Flour 8.8%, Pearl Millet Flour 5.8%, Cranberries (Sugar (processing marker), Sunflower Oil (processing marker), Cranberries), Sugar (processing marker), Raisins 4.5%, Candied Papaya (Papaya, Sugar (processing marker), Preservative (processing marker)), Rice Flour 4.5%, Corn Flakes 4%, Almond 3%, Invert Sugar Syrup (ultra-processing marker), Honey (processing marker), Malt extract, Emulsifier (ultra-processing marker) (Soya Lecithin (ultra-processing marker)), Strawberry Powder, Colour (ultra-processing marker) (beetroot), Salt (processing marker), Antioxidants (Rosemary Flavour (Sunflower oil (processing marker), mixed tocopherols, rosemary extract), BHA, citric acid), Firming agent (ultra-processing marker) (Calcium carbonate (ultra-processing marker)), For allergens please see Ingredients in bold

Additives: E170 Calcium carbonates , E170i Calcium carbonate , E220 Sulphur dioxide , E306 Tocopherol-rich extract , E320 Butylated hydroxyanisole (bha) , E322 Lecithins , E322i Lecithin , E330 Citric acid , E392 Extracts of rosemary

As written on the pack

Rolled Oats (25%), Wheat Flakes (14%), Finger Millet Flour (10%), Sorghum Flour (8.8%), Pearl Millet Flour (5.8%), Dried Cranberries (Sugar, Sunflower Oil, Cranberries) (5%), Sugar, Raisins (4.5%), Candied Papaya (Papaya, Sugar, Preservative (Sulphur dioxide)) (4.5%), Rice Flour (4.5%), Corn Flakes (4%), Almond Slices (3%), Invert Sugar Syrup, Honey, Malt extract, Emulsifier (Soya Lecithin), Strawberry Powder, Colour (beetroot extract), Salt, Antioxidants (Rosemary Flavour (Sunflower oil, mixed tocopherols, rosemary extract), BHA, citric acid), Firming agent (Calcium carbonate). For allergens please see Ingredients in bold May contain: Gluten, Milk

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E170 Calcium carbonates Calcium carbonate is chalk.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Firming agent Firming agents keep fruit and vegetable tissue crisp or firm through processing and storage.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 515 mueslis

From least to most processed, this one ranks 511th. 66% of the mueslis here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 515 mueslis, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000208000203, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.