Is it ultra-processed?
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Is Millville Fruit Rounds ultra-processed?

12.2oz Breakfast cereals rich in fibre fortified with vitamins and chemical elements Sold in the United States

Pack of Millville Fruit Rounds

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 41 ingredients
  • 7 additives
  • Nutri-Score E

Less processed breakfast cereals rich in fibre fortified with vitamins and chemical elements

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

corn flour blend (corn flour, corn flour), sugar, wheat flour, oat flour, high oleic canola oil, salt, vegetable, fruit juice concentrate (for color), dicalcium phosphate, natural flavors, paprika oleoresin (for color), mixed tocopherols (added to preserve freshness), turmeric extract (for color), beta carotene (for color), vitamins, minerals (calcium carbon), ate, sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (mtamin b2), thiamin mononitrate (mitamin b1), vitamin a palmitate, folic acid, vitamins, vitamin d, vitamin b12

Additives: E100 Curcumin , E160a Carotene , E160ai Beta-carotene , E160c Paprika extract , E306 Tocopherol-rich extract , E341 Calcium phosphates , E341ii Dicalcium phosphate

As written on the pack

corn flour blend (whole grain corn flour, corn flour), sugar, wheat flour, whole grain oat flour, high oleic canola oil, salt, vegetable and fruit juice concentrate (for color), dicalcium phosphate, natural flavors, paprika oleoresin (for color), mixed tocopherols (added to preserve freshness), turmeric extract (for color), beta carotene (for color), vitamins and minerals: calcium carbon - ate, sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (mtamin b2), thiamin mononitrate (mitamin b1), vitamin a palmitate, folic acid, vitamin d, vitamin b12, contains: wheat,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 17 breakfast cereals rich in fibre fortified with vitamins and chemical elements

From least to most processed, this one ranks 15th. 71% of the breakfast cereals rich in fibre fortified with vitamins and chemical elements here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 17 breakfast cereals rich in fibre fortified with vitamins and chemical elements, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4099100054972, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.