Is it ultra-processed?
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Is Crownfield Multigrain Hoops ultra-processed?

375 g Breakfast cereals rich in fibre Sold in the United Kingdom, Finland and France

Pack of Crownfield Multigrain Hoops

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 14 ingredients
  • 2 additives
  • Nutri-Score C

Less processed breakfast cereals rich in fibre

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Flour 59% (Wheat 48.38%, Wheat 5.31%, Oat 4.13%, Barley, Rice), Maize Semolina 32%, Sugar, Glucose Syrup, Invert Sugar Syrup, Salt, Carob Flour, Colour (Annatto Norbixin)

Additives: E160b Annatto , E160bii Annatto norbixin

As written on the pack

59% Flour (82% Wholegrain Wheat, 9% Wheat, 7% Wholegrain Oat, Wholegrain Barley, Wholegrain Rice), 32% Wholegrain Maize Semolina, Sugar, Glucose Syrup, Invert Sugar Syrup, Salt, Carob Flour, Colour: Annatto Norbixin.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 52 breakfast cereals rich in fibre

From least to most processed, this one ranks 48th. 69% of the breakfast cereals rich in fibre here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 52 breakfast cereals rich in fibre, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 20425609, last edited 31 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.