Is Great Value Frosted Strawberry Shredded Wheat ultra-processed?

60 g Breakfast cereals rich in fibre Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
E129 Allura red
E133 Brilliant blue FCF
E428 Gelatine

19 ingredients
4 additives
Nutri-Score B

Less processed breakfast cereals rich in fibre

Heritage Flakes Nature's Path Organic 12 ingredients · no additives NOVA group 3
Organic Original Salty-sweet Granola Purely Elizabeth 9 ingredients · no additives NOVA group 3
Supergrain Granola One Degree Organic Foods 9 ingredients · 1 additive NOVA group 3
colonial times strawberry blueberry granola 18 ingredients · no additives NOVA group 3

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat, sugar (processing marker), gelatin (ultra-processing marker), natural flavor (ultra-processing marker), artificial flavor (ultra-processing marker), Red 40 (ultra-processing marker), Blue 1 (ultra-processing marker), BHT, reduced iron, niacinamide (vitamin B3), folic acid, zinc oxide, pyridoxine hydrochloride (vitamin B6), riboflavin, thiamin mononitrate (vitamin B1), vitamin B12

Additives: E129 Allura red , E133 Brilliant blue FCF , E321 Butylated hydroxytoluene , E428 Gelatine

As written on the pack

Whole grain wheat, sugar, gelatin, natural flavor, artificial flavor, Red 40, Blue 1, BHT, reduced iron, niacinamide (vitamin B3), folic acid, zinc oxide, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin mononitrate (vitamin B1), vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 52 breakfast cereals rich in fibre

From least to most processed, this one ranks 47th. 69% of the breakfast cereals rich in fibre here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 52 breakfast cereals rich in fibre, least processed first

About this information

Data from this product on Open Food Facts (barcode 0078742024554, last edited 8 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.