Is it ultra-processed?
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Is Turtle marshmallow crunchies ultra-processed?

300 g Extruded cereals Sold in the United Kingdom, Belgium and 3 more countries

Pack of Turtle marshmallow crunchies

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 2 additives
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Crunchy cereals (oat flour, rice flour, cane sugar, sea salt, antioxidant (rosemary extract)), marshmallows 20% (glucose syrup, cane sugar, bovine gelatine, cornstarch, fruit, vegetable extracts, spirulina, apple, carrot, radish), natural vanilla flavouring

Additives: E392 Extracts of rosemary , E428 Gelatine

As written on the pack

Crunchy cereals* (whole grain gluten free oat flour, rice flour*, cane sugar*, sea salt, antioxidant: rosemary extract*), marshmallows* 20% (glucose syrup*, cane sugar, bovine gelatine*, cornstarch*, fruit and vegetable extracts [spirulina*, apple*, carrot, radish*), natural vanilla flavouring). *Certified organic ingredients. May contain peanuts, soy, milk and nuts

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 291st. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5425038430455, last edited 9 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.