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Is Post Great Grains Cereal Blueberry Morning imp ultra-processed?

382 g Cereal flakes Sold in the United States, Mexico and Singapore

Pack of Post Great Grains Cereal Blueberry Morning imp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 35 ingredients
  • 3 additives
  • Nutri-Score D

Less processed cereal flakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat, rice, cane sugar, blueberries (blueberries, invert sugar, glycerin, sunflower oil, natural flavor), rolled oats, almonds, canola oil, salt, barley malt extract, rice syrup, molasses, caramel color, natural flavor, bht added to preserve freshness, vitamins, minerals (niacinamide (vitamin b3)), reduced iron, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin, folic acid, vitamins, vitamin d3, vitamin b12

Additives: E150c Ammonia caramel , E321 Butylated hydroxytoluene , E422 Glycerol

Also detected, but not matched to one ingredient: E150c Ammonia caramel.

As written on the pack

Whole grain wheat, rice, cane sugar, dried blueberries (blueberries, invert sugar, glycerin, sunflower oil, natural flavor), whole grain rolled oats, almonds, expeller pressed canola oil, salt, barley malt extract, rice syrup, molasses, caramel color, natural flavor. bht added to preserve freshness. vitamins and minerals: niacinamide (vitamin b3), reduced iron, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d3, vitamin b12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E150c Ammonia caramel Ammonia caramel is a brown colour made by heating sugars with ammonia compounds.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 332 cereal flakes

From least to most processed, this one ranks 323rd. 27% of the cereal flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 332 cereal flakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0884912102102, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.