Is Kellogg's Chocolate Muesli ultra-processed?

Mueslis with chocolate Sold in New Zealand

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 41 ingredients
  • 4 additives
  • Nutri-Score E

Less processed mueslis with chocolate

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

multigrain mix 43% (rolled oats 11.222999999999999%, rice flour 2.838%, corn meal 2.365%, refined wheat flour (maida), wheat flour (atta), ragi, sorghum flour, nuts, seeds, fruits (14%^), almonds 2.58%, pumpkin seeds 1.72%, black raisins 1.72%), sugar (processing marker), dark chocolate 12.9% (sugar (processing marker), cocoa solids, cocoa butter), edible vegetable oil (processing marker) (palmolein), cereal, cocoa solids 2%, glucose (ultra-processing marker), iodized salt (processing marker), minerals, flavours (ultra-processing marker) (NATURE IDENTICAL and ARTIFICIAL (cream)), antioxidant (e307b), raising agent (e500ii), colour (ultra-processing marker) (e150d (ultra-processing marker)), vitamins (almonds), F T

Additives: E150d Sulphite ammonia caramel , E307b Concentrated tocopherol , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

MULTIGRAIN MIX (43%) {ROLLED OATS (26.1%), RICE FLOUR (6.6%), CORN MEAL (5.5%), REFINED WHEAT FLOUR (MAIDA) (2.2%), WHEAT FLOUR (ATTA) (2.1%), RAGI FLOUR, SORGHUM FLOUR, NUTS, SEEDS & DRY FRUITS (14%^) {ALMONDS(6%), PUMPKIN SEEDS (4%), BLACK RAISINS (4%)}, SUGAR, DARK CHOCOLATE POWDER (12.9%) {SUGAR, COCOA SOLIDS & COCOA BUTTER}, EDIBLE VEGETABLE OIL (PALMOLEIN), CEREAL EXTRACT, COCOA SOLIDS (2%), LIQUID GLUCOSE, IODIZED SALT, MINERALS, FLAVOURS {NATURE IDENTICAL AND ARTIFICIAL (CREAM)}, ANTIOXIDANT (INS 307b), RAISING AGENT (INS 500(ii)), COLOUR (INS 150d), VITAMINS. ALLERGEN DECLARATION: CONTAINS WHEAT, BARLEY, OATS AND NUT (ALMONDS). MAY CONTAIN SOY AND MILK. F T

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E150d Sulphite ammonia caramel Sulphite ammonia caramel is the dark brown colour in colas and many sauces, made by heating sugars with sulphite and ammonia compounds.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Chocolates Products in the category "Chocolates" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 21 mueslis with chocolate

From least to most processed, this one ranks 16th. 81% of the mueslis with chocolate here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 21 mueslis with chocolate, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 8901499011985, last edited 20 May 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.