Is it ultra-processed?
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Is Multigrain shapes ultra-processed?

Extruded cereals Sold in the United Kingdom

Pack of Multigrain shapes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 27 ingredients
  • 2 additives
  • Nutri-Score B

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice flour 55%, oat flour 27%, sugar, maize flour 6%, soluble corn fibre, caramelised sugar syrup, calcium carbonate, barley malt extract, salt, flavouring, colour (curcumin), antioxidant (tocopherol-rich extract), ferrous fumarate, niacin, folic acid, pantothenic acid, riboflavin, thiamin, vitamins, vitamin b6, vitamin b12, flavourings, preservatives, it's what's inside that counts best before (see top of pack)

Additives: E100 Curcumin , E306 Tocopherol-rich extract

As written on the pack

rice flour (55%), wholegrain oat flour (27%), sugar, maize flour (6%), soluble corn fibre, caramelised sugar syrup, calcium carbonate, barley malt extract, salt, flavouring, colour: curcumin, antioxidant: tocopherol-rich extract, ferrous fumarate, niacin, folic acid, pantothenic acid, riboflavin, thiamin, vitamin b6, vitamin b12, allergy advice: for allergens, see ingredients in bold, may also contain peanuts, nuts, sesame, milk and soya, dietary advice : suitable for vegetarians, no artificial colours, flavourings or preservatives, it's what's inside that counts best before: see top of pack,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 293rd. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600295350, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.