Is it ultra-processed?
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Is Milville Cinnamon Crunch Squares ultra-processed?

Breakfast cereals Sold in the United States

Pack of Milville Cinnamon Crunch Squares

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 30 ingredients
  • 5 additives
  • Nutri-Score D

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat, sugar, rice flour, canola oil, fructose, dextrose, maltodextrin, salt, calcium carbonate, cinnamon, soy lecithin, trisodium phosphate, carameland annatto extract (color), natural flavor, rosemary extract (antioxidant), vitamins, minerals (ferric orthophosphate), niacinamide (vitamin b3), zinc oxide, thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid

Additives: E322 Lecithins , E322i Lecithin , E339 Sodium phosphates , E339iii Trisodium phosphate , E392 Extracts of rosemary

As written on the pack

whole grain wheat, sugar, rice flour, canola oil, fructose, dextrose, maltodextrin, salt, calcium carbonate, cinnamon, soy lecithin, trisodium phosphate, carameland annatto extract (color), natural flavor, rosemary extract (antioxidant), vitamins and minerals: ferric orthophosphate (source of iron), niacinamide (vitamin b3), zinc oxide, thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1833rd. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4061462349164, last edited 21 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.