Is it ultra-processed?
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Is Uncle Tobys FRUITY BITES Wildberry Flavour ultra-processed?

500g Cereal clusters with fruits Sold in Australia

Pack of Uncle Tobys FRUITY BITES Wildberry Flavour

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 38 ingredients
  • 4 additives
  • Nutri-Score C

Less processed cereal clusters with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 52% (Wheat 40%, Oats 12%), Fruit Paste (Apple Puree, Puree 2.5% (Strawberry, Raspberry, Blueberry), Blackcurrant, Sugar, Glucose Syrup, Glycerol, Malic Acid, Sodium Alginate, Calcium Lactate, Natural Flavour), Wheat Flour, Sugar, Mineral (Salt (Calcium Carbonate)), Salt, Vitamins, Minerals Minerals (Iron), vitamins, vitamin C, Niacin, vitamin B1, Riboflavin, _Gluten, Wheat, Rye, Barley, Milk, Soy, Tree Nuts_

Additives: E296 Malic acid , E327 Calcium lactate , E401 Sodium alginate , E422 Glycerol

As written on the pack

Whole Grain Cereals (52%) [Wheat (40%), Oats (12%)], Fruit Paste [Concentrated Apple Puree, Berry Puree (2.5%) (Strawberry, Raspberry, Blueberry), Concentrated Blackcurrant Juice, Sugar, Glucose Syrup, Humectant (Glycerol), Acidity Regulator (Malic Acid), Gelling Agent (Sodium Alginate), Firming Agent (Calcium Lactate), Natural Flavour], Wheat Flour, Sugar, Mineral Salt (Calcium Carbonate), Salt. Vitamins and Minerals Minerals (Iron), Vitamins (C, Niacin, B1, Riboflavin). Gluten, Wheat, Rye, Barley, Milk, Soy, Tree Nuts

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E327 Calcium lactate Thickeners are substances which increase the viscosity of a foodstuff.
  • E401 Sodium alginate A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 19 cereal clusters with fruits

From least to most processed, this one ranks 19th. 68% of the cereal clusters with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 19 cereal clusters with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9300605050747, last edited 12 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.