Is Kellogg's Rice Krispies Multigrain shapes strawberry and apple ultra-processed?

Extruded cereals Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Vegetable fiber

26 ingredients
No additives
Nutri-Score A

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

apple 7%, carrot 2%, strawberry 2%, flavoured multigrain cereal, contains naturally occurring sugars, ingredients (Cereal flours 82%, rice), oat, wholewheat, maize, corn fibre (ultra-processing marker), fruit and vegetable concentrates (apple, carrot, strawberry, blackcurrant, radish), fruit, vegetable powders (strawberry, apple, carrot), flavourings (ultra-processing marker), salt (processing marker), soy protein isolate

As written on the pack

(EN) APPLE (7%), CARROT (2%) AND STRAWBERRY (2%) FLAVOURED MULTIGRAIN CEREAL. CONTAINS NATURALLY OCCURRING SUGARS. INGREDIENTS: Cereal flours (82%)(rice, oat, wholewheat, maize), corn fibre, fruit and vegetable concentrates (apple, carrot, strawberry, blackcurrant, radish), freeze dried fruit and vegetable powders (strawberry, apple, carrot), flavourings, salt, soy protein isolate.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 228th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 5059319013961, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.