Is it ultra-processed?
Menu

Is Sainsbury's Chocolate hooplas ultra-processed?

Extruded cereals Sold in the United Kingdom

Pack of Sainsbury's Chocolate hooplas

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 32 ingredients
  • No additives
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals (Wholewheat Flour, Rice Flour), Chocolate Powder 19% (Sugar, Cocoa Powder), Sugar, Maltodextrin, Natural Flavouring, Salt, Vitamins and Mineral Mix, Niacin, Iron, Pantothenic Acid, vitamins, vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12, including cereals containing gluten, Also, not suitable for customers with an allergy to nuts, milk, soya, rye, barley, oat, spelt (wheat), due to manufacturing methods

As written on the pack

Cereals (Wholewheat Flour, Rice Flour), Chocolate Powder (19%) (Sugar, Cocoa Powder), Sugar, Maltodextrin, Natural Flavouring, Salt, Vitamins and Mineral Mix (Niacin, Iron, Pantothenic Acid, Vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12). ! Allergy advice: For allergens, including cereals containing gluten, see ingredients in bold. Also, not suitable for customers with an allergy to nuts, milk, soya, rye, barley, oat or spelt (wheat) due to manufacturing methods.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 230th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 00251310, last edited 15 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.