Is Asda Choco Hoops ultra-processed?

500g Extruded cereals Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Maltodextrin

25 ingredients
No additives
Nutri-Score B

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified Wheat Flour 78%, Wheat Flour Blend 78% (Wheat Flour 75%, Fortified Wheat Flour, Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)), Sugar (processing marker), Maltodextrin (ultra-processing marker), Fat-reduced Cocoa Powder 5%, Salt (processing marker), Flavouring (ultra-processing marker), Vitamin and Mineral Mix (Niacin (B3), Iron, Riboflavin (B2), Thiamin (B1), Vitamin D)

As written on the pack

Fortified Wheat Flour and Wheat Flour Blend (78%) [Wholegrain Wheat Flour (75%), Fortified Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)]], Sugar, Maltodextrin, Fat-reduced Cocoa Powder (5%), Salt, Flavouring, Vitamin and Mineral Mix [Niacin (B3), Iron, Riboflavin (B2), Thiamin (B1), Vitamin D].

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 226th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 5054781527527, last edited 2 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.