Is it ultra-processed?
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Is Kellogg's Kelloggs Milk Chocolate Krave 410g ultra-processed?

Filled cereals Sold in the United Kingdom

Pack of Kellogg's Kelloggs Milk Chocolate Krave 410g

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 42 ingredients
  • 11 additives
  • Nutri-Score E

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

urmixed cereal pillows containing a milk chocolate flavoured filling, with vitamins, ingredients (cereal flours, wheat), oat, rice, filling with milk chocolate (sugar, vegetable oils (sunflower vegetable oils, rapeseed vegetable oils, palm vegetable oils), milk chocolate 9%, sugar, cocoa mass, milk whey powder, milk fat, whole milk powder, cocoa butter), glucose syrup, fat reduced cocoa powder, whole milk powder, skimmed milk powder, emulsifier (soy lecithin), citric acid, sugar, salt, colours (annatto norbixin, carotenes), antioxidants (ascorbyl palmitate, alpha tocopherol), riboflavin, thiamin, vitamins, vitamin b6, vitamin b12, from other cereals, nuts best before see top

Additives: E101 Riboflavin , E101i Riboflavin , E160a Carotene , E160b Annatto , E160bii Annatto norbixin , E304 Fatty acid esters of ascorbic acid , E304i Ascorbyl palmitate , E307 Alpha-tocopherol , E322 Lecithins , E322i Lecithin , E330 Citric acid

As written on the pack

urmixed cereal pillows containing a milk chocolate flavoured filling, fortified with vitamins. ingredients: cereal flours (55%) (wheat, oat, rice), filling with milk chocolate(sugar, vegetable oils(sunflower, rapeseed, palm), milk chocolate (9%) {sugar, cocoa mass, milk whey powder, milk fat, whole milk powder, cocoa butter), glucose syrup, fat reduced cocoa powder, whole milk powder, skimmed milk powder, emulsifier (soy lecithin), citric acid), sugar, salt, colours(annatto norbixin, carotenes), antioxidants(ascorbyl palmitate, alpha tocopherol), riboflavin, thiamin, vitamin b6, vitamin b12. for allergens see ingredients highlighted in bold. may contain gluten from other cereals, nuts best before see top.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E101 Riboflavin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 26 filled cereals

From least to most processed, this one ranks 25th. 100% of the filled cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 26 filled cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5059319015279, last edited 6 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.