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Is Kellogg's HIGH PROTEIN BITES Choco Hazelnut Flavour ultra-processed?

400g Extruded cereals Sold in the United Kingdom and Ireland

Pack of Kellogg's HIGH PROTEIN BITES Choco Hazelnut Flavour

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 21 ingredients
  • 3 additives
  • Nutri-Score A

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereal Flours 62% (Maize, Oat), Wheat Gluten, Sugar, Fat Reduced Cocoa Powder 10%, Glucose Syrup, Oligofructose, Salt, Natural Flavourings, Niacin, Ascorbyl Palmitate, Alpha Tocopherol, Iron, vitamins, vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12

Additives: E304 Fatty acid esters of ascorbic acid , E304i Ascorbyl palmitate , E307 Alpha-tocopherol

As written on the pack

Cereal Flours (62%) (Maize, Oat), Wheat Gluten, Sugar, Fat Reduced Cocoa Powder (10%), Glucose Syrup, Oligofructose, Salt, Natural Flavourings, Niacin, Antioxidants (Ascorbyl Palmitate, Alpha Tocopherol), Iron, Vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 296th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5059319036137, last edited 9 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.