Is Hubbards Light & Right Crispy Berry ultra-processed?

450g Mueslis with fruits Sold in New Zealand

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Gelling agent
Humectant
Vegetable fiber
E422 Glycerol
E440 Pectins

45 ingredients
5 additives
Nutri-Score B

Less processed mueslis with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat, corn, oats, sugar (processing marker), wheat bran, dried fruit 4.5%, sultanas (humectant (ultra-processing marker) (glycerine (ultra-processing marker))), cranberries (humectant (ultra-processing marker) (glycerine (ultra-processing marker))), strawberry 0.4%, barley malt extract, mixed berry pieces 2% (strawberry puree, concentrated elderberry juice, blueberry, concentrated raspberry juice, humectant (ultra-processing marker) (glycerol (ultra-processing marker)), wheat fibre (ultra-processing marker), acidity regulators (malic acid, tripotassium citrate), gelling agent (ultra-processing marker) (pectin (ultra-processing marker)), flavour (ultra-processing marker)), salt (processing marker), malted barley flour, brown sugar (processing marker), apple juice, natural flavour (ultra-processing marker), blackcurrant, ascorbic acid, vitamins, vitamin E, vitamin B6, niacin, thiamin, riboflavin, folic acid, minerals (zinc, iron)

Additives: E296 Malic acid , E332 Potassium citrates , E332ii Tripotassium citrate , E422 Glycerol , E440 Pectins

As written on the pack

Wheat, corn, oats, sugar, wheat bran, dried fruit (4.5%) (sultanas (humectant (glycerine)), dried sweetened cranberries (humectant (glycerine)), freeze dried strawberry (0.4%)), barley malt extract, mixed berry pieces (2%) (strawberry puree, concentrated elderberry juice, blueberry puree, concentrated raspberry juice, humectant (glycerol), wheat fibre, acidity regulators (malic acid, tripotassium citrate), gelling agent (pectin), flavour), salt, malted barley flour, brown sugar, apple juice concentrate, natural flavour, blackcurrant juice concentrate, ascorbic acid, vitamins (vitamin E, vitamin B6, niacin, thiamin, riboflavin, folic acid), minerals (zinc, iron).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 138 mueslis with fruits

From least to most processed, this one ranks 138th. 57% of the mueslis with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 138 mueslis with fruits, least processed first

About this information

Data from this product on Open Food Facts (barcode 9414763002156, last edited 16 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.