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Is Harvest Morn Multi-Grain Hoops ultra-processed?

375g Extruded cereals Sold in the United Kingdom and Ireland

Pack of Harvest Morn Multi-Grain Hoops

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 28 ingredients
  • 4 additives
  • Nutri-Score A

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oat flour 30%, wheat flour 30%, barley flour 18%, sugar, wheat starch, invert sugar syrup, oligofructose, maize flour 2%, rice flour 2%, sunflower oil, colour (paprika extract), salt, stabiliser (calcium carbonate), caramelised sugar syrup, vitamin c, antioxidant (tocopherol-rich extract), carrot concentrate, ferrous fumarate, niacin, pantothenic acid, riboflavin, vitamins, vitamin b6, thiamin, folic acid

Additives: E160c Paprika extract , E170 Calcium carbonates , E170i Calcium carbonate , E306 Tocopherol-rich extract

As written on the pack

Wholegrain oat flour (30%), wholegrain wheat flour (30%), wholegrain barley flour (18%), sugar, wheat starch, invert sugar syrup, oligofructose, wholegrain maize flour (2%), wholegrain rice flour (2%), sunflower oil, colour: paprika extract, salt, stabiliser: calcium carbonate, caramelised sugar syrup, vitamin c, antioxidant: tocopherol-rich extract, carrot concentrate, ferrous fumarate, niacin, pantothenic acid, riboflavin, vitamin b6, thiamin, folic acid, vitamin b12 May also contain nuts, peanuts, milk, sesame and soya.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E170 Calcium carbonates Calcium carbonate is chalk.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 304th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600202433, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.