Is it ultra-processed?
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Is Great Value Fruit & Cream Variety Pack Instant Oatmeal ultra-processed?

Rolled oats Sold in the United States

Pack of Great Value Fruit & Cream Variety Pack Instant Oatmeal

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 150 ingredients
  • 7 additives

Less processed rolled oats

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

strawberries, cream (rolled oats), sugar, artificially wheat flavored apple pieces (dried apples treated with citric acid and sodium sulfite to promote color retention, artificial flavor, red 40), creaming agent (maltodextrin, vegetable oil (soybean oil, coconut oil, canola oil, sunflower oil), whey, sodium caseinate, a milk derivativej potassium phosphate), oat flour, contains less than 2% of (salt), calcium carbonate (a source of calcium), natural and artificial flavors, guar gum, citric acid, ferric phosphate (a source of iron), vitamin a palmitate, niacinamide, pyridoxine hydrochloride, vitamin b, riboflavin, thiamine mononitrate** folic acid, blueberries, cream (rolled oats), sugar, blueberry, colored fig pieces (dried figs, corn syrup, modified food starch, sugar, dextrose, blueberry juice, glycerin, natural flavor, canola oil, citric acid, blue 2 lake, red 40 lake), oat flour, creaming agent (maltodextrin, vegetable oil (soybean oil, coconut oil, canola oil, sunflower oil), whey, sodium caseinate (a mìlk derivative), potassium phosphate), contains less than 2% of (salt), calcium carbonate (a source of calcium), guar gum, ferric phosphate (a source of iron), vitamin a palmitate, niacinamide, natural flavor, pyridoxine hydrochloride (vitamin b), riboflavin, thiamine mononitrate, folic acid, peaches, cream (rolled oats), sugar, apple pieces (dried apples (treated with sodium sulfite to promote color retention), artificial flavor, citric acid, annatto, color), oat flour, creaming agent (maltodextrin, vegetable oil (soybean oil, coconut oil, canola oil, sunflower oi̇l), whey, sodium caseinate (a milk derivative), potassium phospháte), contains less than 2% of (salt), calcium carbonate (a source of calcium), guar gum, ferric phosphate (a source of iron), artificial flavor, vitamin a palmitate, niacinamide, pyridoxine hydrochlořide (vitamin b6), riboflavin, thiamine mononitrate, folic acid, bananas, cream (rolled oats), sugar, oat flour, creaming agent (maltodextrin, vegetable oil (soybean oil, coconut oil, canola oil, sunflower oil), whey, sodium caseinate a milk derivativej, potassium phosphate), contains less than 2% of (salt), calcium carbonate (a source of calcium), banana, guar gum, ferric phosphate (a source of iron), vitamin a palmitate, niacinamide, natural, artificial flavor, pyridoxine hydrochloride (vitamin b), riboflavin, thiamine mononitrate, folic acid, one of the b vitamins

Additives: E129 Allura red , E132 Indigotine , E160b Annatto , E330 Citric acid , E340 Potassium phosphates , E412 Guar gum , E422 Glycerol

As written on the pack

strawberries , cream: whole grain rolled oats, sugar, artificially wheat flavored apple pieces (dried apples treated with citric acid and sodium sulfite to promote color retention, artificial flavor, red 40), creaming agent (maltodextrin, vegetable oil [soybean oil and/or coconut oil and/or canola oil and/or sunflower oil], whey, sodium caseinate [a milk derivativej potassium phosphate), oat flour (whole), contains less than 2% of: salt, calcium carbonate (a source of calcium), natural and artificial flavors, guar gum, citric acid, ferric phosphate (a source of iron), vitamin a palmitate, niacinamide**, pyridoxine hydrochloride (vitamin b,**, riboflavin**, thiamine mononitrate** folic acid**, blueberries , cream: whole grain rolled oats, sugar, blueberry flavored and colored fig pieces (dried figs, dried corn syrup solids, modified food starch, sugar, dextrose, flavored blueberry juice concentrate, glycerin, natural flavor, canola oil, citric acid, blue 2 lake, red 40 lake), oat flour (whole), creaming agent (maltodextrin, vegetable oil [soybean oil and/or coconut oil and/or canola oil and/or sunflower oil], whey, sodium caseinate [a mìlk derivative], potassium phosphate), contains less than 2% of: salt, calcium carbonate (a source of calcium), guar gum, ferric phosphate (a source of iron), vitamin a palmitate, niacinamide, natural flavor, pyridoxine hydrochloride (vitamin b,)**, riboflavin**, thiamine mononitrate**, folic acid, peaches , cream: whole grain rolled oats, sugar, flavored apple pieces (dried apples [treated with sodium sulfite to promote color retention], artificial flavor, citric acid, annatto [color), oat flour (whole), creaming agent (maltodextrin, vegetable oil [soybean oil and/or coconut oil and/or canola oil and/or sunflower oi̇l], whey, sodium caseinate [a milk derivative], potassium phospháte), contains less than 2% of: salt, calcium carbonate (a source of calcium), guar gum, ferric phosphate (a source of iron), artificial flavor, vitamin a palmitate, niacinamide**, pyridoxine hydrochlořide (vitamin b6)** riboflavin**, thiamine mononitrate**, folic acid**, bananas ,cream: whole grain rolled oats, sugar, oat flour (whole), creaming agent (maltodextrin, vegetable oil [soybean oil and/or coconut oil and/or canola oil and/or sunflower oil], whey, sodium caseinate a milk derivativej, potassium phosphate), contains less than 2% of: salt, calcium carbonate (a source of calcium), banana flake powder, guar gum, ferric phosphate (a source of iron), vitamin a palmitate, niacinamide**, natural , artificial flavor, pyridoxine hydrochloride (vitamin b)**, riboflavin, thiamine mononitrate**, folic acid*, **one of the b vitamins, contains milk,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E132 Indigotine Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
Show 2 more
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 159 rolled oats

From least to most processed, this one ranks 159th. 14% of the rolled oats here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 159 rolled oats, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0078742035512, last edited 3 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.