Is it ultra-processed?
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Crumpets, from least to most processed

We track 8 crumpets, 88% of them ultra-processed. The least processed is Sourdough Crumpets.

What makes crumpets ultra-processed

The signs of ultra-processing found most often, and the share of crumpets that contain each:

Processed food (1)

  1. 1 Sourdough Crumpets Tesco 3

Ultra-processed food (7)

  1. 2 Toaster crumpet Waitrose · 6 4
  2. 3 Crumpet Aldi · 6 4
  3. 4 6 Ultimate Crumpets Marks & Spencers · 330g 4
  4. 5 Crumpets 330 g 4
  5. 6 Taste the Difference Luxury Sourdough Crumpets Taste the difference 4
  6. 7 Crumpets Rowan Hill Bakery 4
  7. 8 Genius Gluten Free 4 Crumpets Genius · 200g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.