Is Rowan Hill Bakery Crumpets ultra-processed?

Crumpets Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Dextrose
Glucose

14 ingredients
4 additives
Nutri-Score C

Less processed special breads

White Mini Pitta Bread 9 ingredients · 1 additive NOVA group 1
New York Bakery Co The Original Plain Bagels New York Bakery Co 17 ingredients · 2 additives NOVA group 3
Sourdough bagels Fitzgeralds Sourdough Bagels 26 ingredients · 3 additives NOVA group 3
soft wholemeal pittas Village Bakery 7 ingredients · 1 additive NOVA group 3

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Dextrose (ultra-processing marker), Potassium Hydrogen Carbonate, Yeast, Spirit Vinegar, Salt (processing marker), Glucono-Delta-Lactone, Potassium Sorbate (processing marker)

Additives: E202 Potassium sorbate , E501 Potassium carbonates , E501ii Potassium hydrogen carbonate , E575 Glucono-delta-lactone

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Dextrose, Potassium Hydrogen Carbonate, Yeast, Spirit Vinegar, Salt, Glucono-Delta-Lactone, Potassium Sorbate

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 8 crumpets

From least to most processed, this one ranks 7th. 88% of the crumpets here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 8 crumpets, least processed first

About this information

Data from this product on Open Food Facts (barcode 4056489647744, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.