Is Wildfarmed Crumpets ultra-processed?

Bread rolls Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

E450 Diphosphates

16 ingredients
4 additives
Nutri-Score C

Less processed bread rolls

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Wildfarmed Wheat Flour, Regenerative Wheat Sourdough, Raising Agents (Disodium Diphosphates (ultra-processing marker), Sodium Hydrogen Carbonate), Sugar (processing marker), Wheat Flour, Yeast, Salt (processing marker), Wheat Flour, " with Calcium Carbonate, Iron, Niacin, Folic Acid, Thiamin ALLERGENS

Additives: E450 Diphosphates , E450i Disodium diphosphate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Water, Wildfarmed Wheat Flour*, Regenerative Wheat Sourdough, Raising Agents (Disodium Diphosphates, Sodium Hydrogen Carbonate), Sugar, Fermented Wheat Flour, Yeast, Salt, Wheat Flour*. "Fortified with Calcium Carbonate, Iron, Niacin, Folic Acid, Thiamin ALLERGENS:

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 63 bread rolls

From least to most processed, this one ranks 21st. 79% of the bread rolls here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 63 bread rolls, least processed first

About this information

Data from this product on Open Food Facts (barcode 5065009224449, last edited 28 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.