Is it ultra-processed?
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Is Warburtons Soft sliced brioche rolls ultra-processed?

4 x 58g Breads Sold in the United Kingdom

Pack of Warburtons Soft sliced brioche rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 7 additives
  • Nutri-Score C

Less processed breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Tapioca Starch, Potato Starch, Rapeseed Oil, Maize Starch, Yeast, Pea Protein, Vegetable Fibre (Psyllium), Egg White Powder, Sugar, Stabiliser (e464), Fruit Extract (Carob, Apple), Calcium Carbonate, Salt, Humectant (Vegetable Glycerine), Preservative (Calcium Propionate), Rice Flour, Cornflour, Natural Flavouring, Iron, Butter Flavouring, Colour (Beta Carotene)

Additives: E160a Carotene , E160ai Beta-carotene , E170 Calcium carbonates , E170i Calcium carbonate , E282 Calcium propionate , E422 Glycerol , E464 Hydroxypropyl methyl cellulose

As written on the pack

Water, Tapioca Starch, Potato Starch, Rapeseed Oil, Maize Starch, Yeast, Pea Protein, Vegetable Fibre (Psyllium), Egg White Powder, Sugar, Stabiliser: E464; Fruit Extract (Carob and Apple), Calcium Carbonate, Salt, Humectant: Vegetable Glycerine; Preservative: Calcium Propionate; Rice Flour, Cornflour, Natural Flavouring, Iron, Butter Flavouring, Colour: Beta Carotene.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E170 Calcium carbonates Calcium carbonate is chalk.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 2,388 breads

From least to most processed, this one ranks 2322nd. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,388 breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5010044009391, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.