Is it ultra-processed?
Menu

Is Waitrose Wholegrain bran flakes ultra-processed?

750g Extruded wheat flakes Sold in the United Kingdom

Pack of Waitrose Wholegrain bran flakes

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 21 ingredients
  • No additives
  • Nutri-Score B

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat 70%, wheat bran 20%, sugar, barley malt extract, salt, niacin, vitamins, vitamin E, pantothenic acid (B5), iron, thiamin (B1), riboflavin (B2), pyridoxine (B6), folic acid, vitamin D, cobalamin (B12)

As written on the pack

Wholegrain wheat (70%), wheat bran (20%), sugar, barley malt extract, salt, niacin, vitamin E, pantothenic acid (B5), iron, thiamin (B1), riboflavin (B2), pyridoxine (B6), folic acid, vitamin D, cobalamin (B12)

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 16 extruded wheat flakes

From least to most processed, this one ranks 13th. 19% of the extruded wheat flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 16 extruded wheat flakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000169125076, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.