Is Coop Bran flakes ultra-processed?

500 g Extruded wheat flakes Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Glucose

22 ingredients
No additives
Nutri-Score A

Less processed extruded wheat flakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat 63%, Wheat Bran 20%, Sugar (processing marker), Oat Flour, Glucose (ultra-processing marker), Malted Barley Extract, Salt (processing marker), Iron, vitamins, vitamin E, Niacin, Pantothenic acid, vitamin B5, Vitamin B12, vitamins, vitamin D2, Thiamin, vitamin B1, Folic acid, Riboflavin, vitamin B2, Vitamin B6

As written on the pack

Wholegrain Wheat (63%), Wheat Bran (20%), Sugar, Oat Flour, Glucose, Malted Barley Extract, Salt, Iron, Vitamin E, Niacin, Pantothenic acid (B5), Vitamin B12, Vitamin D2, Thiamin (B1), Folic acid, Riboflavin (B2), Vitamin B6. May contain milk, nuts.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 16 extruded wheat flakes

From least to most processed, this one ranks 14th. 19% of the extruded wheat flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 16 extruded wheat flakes, least processed first

About this information

Data from this product on Open Food Facts (barcode 5000129339987, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.